Executive MSc in Modern Marketing

Organisation:: Lorange Institute of Business Zurich
Ort, Bundesland, Land:: Horgen, Zurich area, Switzerland
Typ:: Part-time
Certificate:: M.Sc.
Duration:: 4 Semester

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Programme

Marketing today differs immensely from what used to be common practice just a decade ago. The evolution of e-commerce and the proliferation of B2B and B2C marketing in combination with other new paradigms for communication and distribution has altered the way marketing is being done.

Industrial marketing, or B2B, has not been as dramatically impacted as the consumer marketing specie, where the new digital world has redefined the "rules of engagement" for successful competitive strategies as well as for marketing in this new era.

The Lorange Institute of Business Zurich Executive Master of Science degree prepares graduates to play a leading role on the global management stage. Executive Master of Science graduates are qualified to handle higher business functions: Chief Executive or C-Suite manager. Participants can complete their degree at their own pace, and according to their own schedule.

The Zurich Living Case Method is a core element of the Executive Master of Science programs. During the Zurich Living Case projects, participants in teams, supervised by faculty, work closely with select companies on intense, fast-paced consulting projects.

Target audience

Quality brand marketing is a key dimension in most business strategies. Thus, the program is designed for all categories of business managers.

However, participants with an aim to pursue a successful career in marketing in particular, would find the program particularly relevant for providing them with new insights and skills to successfully redefine their core tasks and processes.

In combination with the three elective modules, the Executive Master of Science in Quality Brand Marketing is providing master students state of the art thinking in this highly relevant part of marketing for the future.

Emphases/Curriculum

A key strategic dimension lies in the pricing decision process, and how pricing is linked to quality and the nature of the underlying demand in the segment. Price to quality combinations will form an important part of the program.

The program will build on how quality brand marketing is being performed in highly successful l firms. It combines a strategic perspective on brand value creation with new themes for brand marketing, and the key issues facing management in the implementation of such leveraged quality brand marketing plans and initiatives.

Focus for this program lies in areas such as:

Brand value creation and retention
Branding strategy
Price-Quality optimization
B2B brand marketing
B2C brand marketing
"Go to market" strategies
Sales channel strategies

The Master Elective Modules for this program are:

Luxury Goods Marketing
Interactive Marketing
Quality Brand Marketing

Admission/Entrance requirements

Total fees approx.:	€ 33.000,-

Fees: Fees for the Master Level program: € 33.000,- Preparatory programs, if needed: € 3.000,- to € 6.100,- Admission: To be considered for admission to our Executive Master of Science (Dual Degree) program, candidates must at least have: A degree from a higher-level college, university, vocational school (Bachelor, Master) A higher professional education and in-depth professional experience in the field of the elective might be considered as equivalent A minimum of three years' management experience at the functional level Reached the age of 25 Sufficient fluency in spoken and written English to complete assignments and examinations and participate in debates without difficulty (passed the TOEFL exam)

Languages
Language(s) of instruction:	English
Going abroad:	possible

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Organisation

The Lorange Institute of Business Zurich, Switzerland, brings together the worlds of global business practice and academic theory.

The Lorange Institute of Business Zurich is setting new standards of excellence with its executive programs, innovative instruction, consulting projects, network of top-notch, faculty and the success of its graduates. For each course, we bring in first-rank part-time professors from around the world.

These thought leaders understand the learning needs of executives and know how to build programs to meet those needs. New content coupled with practical applicability differentiate our programs from others.