Executive MBA FH (with focus on International Marketing)

Organisation:: Kalaidos Fachhochschule Wirtschaft AG
Ort, Bundesland, Land:: Zurich, Zurich area, Switzerland
Typ:: Part-time
Certificate:: EMBA
Duration:: 4 Semester/s

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Programme

The ability to effectively, efficiently, and creatively market products and services internationally is a key success factor. Building on the international management module, this course in international marketing has been designed to address this fact by introducing students to principles of successful international marketing and enabling them to apply the acquired knowledge to real-life marketing tasks and problems.

Kalaidos University of Applied Sciences offers you innovative educational pathways in terms of content and method, designed for different life plans and individually adaptable, thanks to flexible and tailor-made time formats. The courses meet the requirements of a stimulating, adult learning environment. Students come from diverse backgrounds with professional experience, and benefit from mutual exchanges.

You will experience your continuing professional education at Kalaidos University of Applied Sciences as an exciting and colorful part of your life which goes far beyond the mere transfer of knowledge and grappling with grey theory.

Target audience

Upon completion of the course, students will be able to:

understand a variety of Marketing techniques and models;
apply them to the Marketing planning process;
undertake comprehensive analyses of international markets, customers and competitors;
conduct internal and external Marketing audits;
develop international Marketing strategies
and initiate appraisal and control systems.

Emphases/Curriculum

1. + 2. Semester - General Management:

Business Administration
Financial Management
Organizational Behavior and Change
Integration and Practice
Academic Skills
Kalaidos Business Forum

3. Semester - Intermediate Stage:

Introduction to International Management
Cross-Cultural Management
International Corporate Governance and Leadership
International Marketing
International Finance and Law
International Mergers and Acquisitions
Management Science
Kalaidos Business Forum

4. Semester - Finalization Stage:

Global Marketing in a Changing World
Services Marketing in a Global Arena
Global Brand Building
Global Marketing Research and the Use of Digital Marketing
Making Marketing Work/ Implementing as Strategy
Master Thesis Seminar
Kalaidos Business Forum

Practical relevance

We consistently place practice-oriented teaching at the centre of our courses. And for good reasons: A large proportion of our students hold responsible positions in their professional life. Of course, getting a qualification as proof of academic knowledge is an important goal. But for most students, their daily progress, work on practical problems, and dealing with current ideas and decisions are the most important aspects.

That is why we not only encourage networking among the students, but also cultivate close relationships with business – above all, with the companies and organisations in which they work.

Admission/Entrance requirements

Total fees approx.:	CHF 28.800

Price: General Management, 1st and 2nd Semester: CHF 6.500.-/Price per semester Specialization, 3rd semester: CHF 6.800.-/Price per semester International Marketing, 4th semester: CHF 9.000.-/Price per semester Admission Requirements: Graduation from a university, university of applied sciences or higher national diploma course. If you have another degree please contact our study counsellor in order to have your documents checked. At least two years’ business experience since attainment of highest previous degree. Candidates have at least an officially recognized English certificate on European level B2 or have successfully passed the free PHW English admisstion test Starts: April and October

Languages
Language(s) of instruction:	English
Going abroad:	possible
	Cross-Cultural Business Module in Asia: Intercultural study experience with Asian EMBA students Highly experienced professors act as coaches and share knowledge of their own professional and research experience Individual reflection & applied research: theoretical knowledge to be applied based on local case studies Cultural programs and business field trips

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Organisation

PHW Business School is part of the federally accredited Kalaidos University of Applied Sciences, one of only eight such universities accredited in Switzerland by the Swiss Federal Council.

The program is run by PHW Business School and the university’s International Management Institute (which is responsible for all international operations of the school).

Overall, PHW Business School is uniquely qualified to offer this program due to its corporate links to the Swiss industry, its extensive international network and the long experience in running practice-oriented Bachelor and Master degree programs.